You can create a credible brand by staying true to who you are. - Hilary Sawchuk.
I love working on personal branding sessions because I get to capture someones story. A story they want to tell to the world. There is so much raw power in these stories.
So here is a beautiful story of Caroline, who also happens to also be my coach. Her story is one of personal growth through guidance, vulnerability and finding your strength from within.
While Caroline is a daily motivator for keeping up with the fitness goals to those she coaches, she also leads by example, and shares her own struggles and challenges. Through this vulnerability she has found an amazing way to connect with people. So her portraits show more than her fitness brand. They tell her story - story of grace, of vulnerability, of strength and of living your passion.