Nowadays when employers, companies, partners, suppliers or people you stuck a fun conversation with at a party, want to know more about you, head straight for the Google search bar. And Google has generous sources pulled from social media, news and even reviews you have written. So the question becomes - what do they see? The easiest way to find out is to do an incognito search , because if you just search from your browser, search engines tailor the content to your geographic location, previous search history and various other indicators in your preferences.
So here are THREE steps to become the master of YOUR BRAND
1. FIND OUT what content comes up when you search your name. Make sure your search is incognito and you check all the tabs (web, images, news) as well as various search engines
2. DEFINE the sources your name / brand returns results. If the NUMBER ONE result is your website / linked in profile and image corresponding then you know where to change / correct or improve the information. Define your brand, who you are and how you want the world to see you.
3. TAKE CHARGE of the content. Showcase your personality and your brand with a professional business portrait / branding portrait. Make sure to add images to Linkedin / Pinterest and Facebook profiles, to your blog or website.